Printing is a vast field, and it is not only limited to books or magazines or greeting cards, but also the latest technology is being used in the packaging industry. Custom packaging is a diverse industry, and the value can be increased with the changing of various things such as printing, finishing, and shaping of boxes. Experts in the printing industry use techniques such as, offset flexography, printed electronics, gravure, and digital printing to add many unique features to packaging. 1. Commonly used Flexographic printing The flexo system used corrugated liner sheet to be printed as a priority, and then the other outer layers are printed in sequence. High resolution and longer runs are preferred to be printed by these machines, as they are low in cost and speedy. It is a letterpress technique and can produce beautiful results in the boxes you intend to print with it. A roller is involved in the process to apply colorful ink on the moving sheets of cardboard. 2. Luxurious Screen printing technique Elegant designs on silk are produced through this type of mechanism only as the screen is a covered photosensitive surface. Variety of colors can be applied to this method, and the final product is remarkable. Many companies in this field use such techniques for printing small orders of exclusive packaging. Silk gives the feeling of exquisiteness and class for various products such as watches and ties. 3. Offset for bulk This type of printing is usually adopted to deliver bulk amount wholesale packaging boxes at a time. It is an indirect system to print flat sheets of cardboard of bigger sizes. Printing plates are manufactured with aluminum or another type of metals in all kind of surfaces such as water resistant and absorbent. Bigger paper sheets for magazines, newspapers and large boxes need this technique. 4. Gravure style printing This is a very different style of printing for product packaging and is called rotogravure technology. A substantial cylindrical machine is included in the setup, and the image is etched on this circular shape. After the image is engraved, a specific ink is painted on the roller and then printed on a sheet of paper. A significant amount of packaging is catered with the help of this technology. 5. Current Finishing techniques Applying different textures and surfaces to the packaging box is an art and selecting the appropriate type of method for a specific print is essential. For instance, the excellent products such as jewelry, cosmetics packaging needs gold foiling and smooth, glossy surfaces. The electronic and food packaging requires grease proof lamination with any types of texture. Gradient textures are very in trend these days for various products. Metallic shiny surfaces represent expensive and exquisite products. 6. Innovative Digital printing technology Beautiful and dynamic images for the packaging design are only printed in best quality definition and sharpness through digital printing devices. There are two kinds of digital printing mechanisms such as inkjet and xerography. Both of these technologies involve hi-tech printers for the development of gorgeous, classy boxes. Inkjet printers are known for printing best quality paper, transparent plastic sheets, corrugated sheets, flexible materials, and canvases. Xerography is used to apply images on quite a particular number of materials. 7. Applying printed electronics on packaging as labels This type of printing is a very latest technique and is suitable for making the labels interactive and inspiring. These flexible electronics have to form a layer on the packaging box, which contains a battery, LED lights, a smart chip, and a touch sensor. The label has the battery that can last until few weeks, and when a person touches, the label comes to life and share an interactive message with the customer. The flexible layer can also show the authenticity of a product through unique codes.
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James FranklinThe marketing profession is not something that anyone can jump into. It has its own challenges and requirement that must be satisfied for you to be a successful marketer. With a lot of hard work and consistency, people like James Franklin have been able to get the best in their marketing career. James Franklin is considered as one of the most successful marketing professional, to ever walked, the surface of the earth in this 21 century. His ability to create successful marketing strategies has made him to produce tremendous results all through his career. James has over 8 years experience in the marketing profession. He has been the brain behind the results in every successful marketing campaign, in organizations where he functioned in the past. Archives
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