Printing is a vast field, and it is not only limited to books or magazines or greeting cards, but also the latest technology is being used in the packaging industry. Custom packaging is a diverse industry, and the value can be increased with the changing of various things such as printing, finishing, and shaping of boxes. Experts in the printing industry use techniques such as, offset flexography, printed electronics, gravure, and digital printing to add many unique features to packaging. 1. Commonly used Flexographic printing The flexo system used corrugated liner sheet to be printed as a priority, and then the other outer layers are printed in sequence. High resolution and longer runs are preferred to be printed by these machines, as they are low in cost and speedy. It is a letterpress technique and can produce beautiful results in the boxes you intend to print with it. A roller is involved in the process to apply colorful ink on the moving sheets of cardboard. 2. Luxurious Screen printing technique Elegant designs on silk are produced through this type of mechanism only as the screen is a covered photosensitive surface. Variety of colors can be applied to this method, and the final product is remarkable. Many companies in this field use such techniques for printing small orders of exclusive packaging. Silk gives the feeling of exquisiteness and class for various products such as watches and ties. 3. Offset for bulk This type of printing is usually adopted to deliver bulk amount wholesale packaging boxes at a time. It is an indirect system to print flat sheets of cardboard of bigger sizes. Printing plates are manufactured with aluminum or another type of metals in all kind of surfaces such as water resistant and absorbent. Bigger paper sheets for magazines, newspapers and large boxes need this technique. 4. Gravure style printing This is a very different style of printing for product packaging and is called rotogravure technology. A substantial cylindrical machine is included in the setup, and the image is etched on this circular shape. After the image is engraved, a specific ink is painted on the roller and then printed on a sheet of paper. A significant amount of packaging is catered with the help of this technology. 5. Current Finishing techniques Applying different textures and surfaces to the packaging box is an art and selecting the appropriate type of method for a specific print is essential. For instance, the excellent products such as jewelry, cosmetics packaging needs gold foiling and smooth, glossy surfaces. The electronic and food packaging requires grease proof lamination with any types of texture. Gradient textures are very in trend these days for various products. Metallic shiny surfaces represent expensive and exquisite products. 6. Innovative Digital printing technology Beautiful and dynamic images for the packaging design are only printed in best quality definition and sharpness through digital printing devices. There are two kinds of digital printing mechanisms such as inkjet and xerography. Both of these technologies involve hi-tech printers for the development of gorgeous, classy boxes. Inkjet printers are known for printing best quality paper, transparent plastic sheets, corrugated sheets, flexible materials, and canvases. Xerography is used to apply images on quite a particular number of materials. 7. Applying printed electronics on packaging as labels This type of printing is a very latest technique and is suitable for making the labels interactive and inspiring. These flexible electronics have to form a layer on the packaging box, which contains a battery, LED lights, a smart chip, and a touch sensor. The label has the battery that can last until few weeks, and when a person touches, the label comes to life and share an interactive message with the customer. The flexible layer can also show the authenticity of a product through unique codes.
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The field of Custom packaging is wider than we think, and the designs are unlimited nowadays. However, the best designs that tend to become popular in the market are the ones that emphasize on the product as a unique object and tends to protect the object too. Businesses never excel if they are stuck on old ways, we need to revolutionize the packaging industry so that the world gets a new angle of products. 3D printing has brought a whole new perspective in this field and we will also discover some of the designs that are a success for sure: 1. Small but Efficient Design The boxes do not need to be majestic to look great; a small but effective design of custom printed packaging is always a best approach. Small boxes are easy to transport and store, this adds up to their worth because life is good when you keep things simple. Everyone wants to havesmaller portions of the things the ae buying for the first time. If the results are not worthwhile,at least you will not feel that you had an extremely bad bargain. This new technique of making smaller packages is unique and quite good for marketing purposes. 2. Easy to Open and Functional Packaging Box No buyer will be happy to see a box that is difficult to open and use. Never be over zealous and design a great box without focusing on the real cause of it. The real purpose to box an item is to secure and make it easily available for the consumers as they take it home. The retailer make sure that the design of packaging boxes is folded in such a way that it is conveniently unboxed as well as resealed for future use. There is no use of a box, which,cannot be kept in the shelf for continuous consumption. 3. Refillable Packaging Designs People love to buy the boxes that have refills with them as a component and the brand is providing refilling pouches separately so that the consumers can buy them and put in the box again for use. They are super popular because the refills cost less and customers feel they have saved money by buying such box in the first place. 4. Secure and sturdy packages with gorgeous printing Beauty with safety for the products is good when they go hand in hand to provide a complete package. Heavy product packaging boxes are not necessarily safe for all products. We need to keep the cardboard boxes sturdy and highly secure to protect the delicate objects. A safe inner box is essential when there are glass bottles or soft food items at the risk of damage. Even fruits need to be packed in cardboard and corrugated boxes both for the provision of fresh and ripe fruit for longer shipments. 5. Box as Part of the Product
The box may look like as an extension of the main product for instance the box has some utensil or accessory made in built to be used with the product. The cosmetic products also make the boxes in such a way that the package becomes a part of the product. A sponge maybe part of a cleaning liquid package and a wooden knife can be a lid for butter box. We have to be specific about the detailing involved in the packaging of a product so that it becomes extremely difficult for the customers to throw the boxes away. 6. Required and Safe Cushioning Foam and cardboard both can be used for cushioning in the box for very delicate objects such as perfume bottles, cosmetics, food items, designer dresses and jewelry. Cushion can be created with the help of different materials but it is an essential part of the packaging box design. Every day we have to look out for the delicate products because not enough cushion is provided. |
James FranklinThe marketing profession is not something that anyone can jump into. It has its own challenges and requirement that must be satisfied for you to be a successful marketer. With a lot of hard work and consistency, people like James Franklin have been able to get the best in their marketing career. James Franklin is considered as one of the most successful marketing professional, to ever walked, the surface of the earth in this 21 century. His ability to create successful marketing strategies has made him to produce tremendous results all through his career. James has over 8 years experience in the marketing profession. He has been the brain behind the results in every successful marketing campaign, in organizations where he functioned in the past. Archives
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